Re: The Most Wasted Form of Marketing!!! - Posted by WeRealtyDo!
Posted by WeRealtyDo! on February 21, 2007 at 17:48:04:
Yes, I’m glad you mentioned this. I can not stand those phantom comps. I don’t understand why people think we won’t do our own research even if they do provide comps.
I like the way you didn’t reveal all of your cards, I like that.
It’s crazy!
Happy investing!
Re: The Most Wasted Form of Marketing!!! - Posted by ski
Posted by ski on February 21, 2007 at 19:26:22:
Don’t nok HIS spelling. Houses “sale” vewry fast???
Re: The Most Wasted Form of Marketing!!! - Posted by Kristine-CA
Posted by Kristine-CA on February 21, 2007 at 19:52:22:
I’m just loving how you are certain that your market will not respond to
this advertising. The proof that this supposed newb’s marketing
doesn’t work is not in your opinion–it’s if any deals get done.
If no deals get done, IMO the marketing has served a very important
function. It teaches the investor to try something else or try the same
marketing somewhere else (so many variables!).
My man responds exactly as you do to all the marketing we receive.
He rips it to shreds and criticizes its effectiveness (with no supporting
data–just because he wouldn’t call those people doesn’t mean
someone else won’t.) He compares it to our marketing and points out
how ours is so much better. Not me. I’ve learned to appreciate every
letter I get. Even the famous LeGrand letter which I have received many
times (the one with the yellow legal paper and the purple or red
handwriting that says “$$ Buy Your Property for Cash $$”.)
I’m also a big believer in looking at how we create the world we live in.
So you come home after a day of dealing with sellers and buyers and
there is some undesirable marketing on your door. Do you think that,
perhaps, you have ever had the same effect on any one else that
received your marketing? Just something to think about. I think about
that every time someone doesn’t call me back or when the people at
the escrow company are sloppy. Hmm, have I ever been sloppy or put
off calling someone back?
That being said, I do hate when anyone tapes anything to my car or
house. Kristine
Did you ever see the HeadOn Commercial? - Posted by Tim
Posted by Tim on February 23, 2007 at 02:47:58:
Annoying, but apparently effective.
Check it out:
Re: The Most Wasted Form of Marketing!!! - Posted by Kristine-CA
Posted by Kristine-CA on February 21, 2007 at 20:00:19:
This is a good question. I think bandit signs are annoying beyond
belief. I live in a town with no billboards (not even on the highway), all
business signs have very restricted heights. So when I go to my farm
area where I do deals I think those bandit signs are annoying and ugly.
But I know they work. I know people who use them.
I know that some of the marketing that I’ve received is intentionally
misspelled and the handwriting sloppy. I also know that they work.
I’m guessing that some of the best minds of our generation have
worked pretty darn hard to create noticeable and annoying marketing.
That’s what I think every time I watch TV. Kristine
Re: How do you know it is wasted? - Posted by Kristine-CA
Posted by Kristine-CA on February 23, 2007 at 16:22:17:
Yep–you should have put annoying instead of wasted, but you weren’t
seeing it that way until you got some different input. Annoying marketing
is effective in your neighborhood, guaranteed. Kristine
Re: The Most Wasted Form of Marketing!!! - Posted by Travis
Posted by Travis on February 21, 2007 at 23:01:05:
Dear Ib
I was that as you call it clown or newbie 14 months ago and now I’m full time ivesting making 7 figures,so you best keep your water in you mouth, PRIDE COMES BEFORE A FALL
Re: The Most Wasted Form of Marketing!!! - Posted by WeRealtyDo!
Posted by WeRealtyDo! on February 22, 2007 at 12:37:35:
Again, I know this tactic works, it’s just the wrong area. Plus the TAPE on my GLASS door!
Anyway Happy Investing
Re: The Most Wasted Form of Marketing!!! - Posted by IB (NJ)
Posted by IB (NJ) on February 21, 2007 at 21:33:59:
I suppose you’re right. I know of a guy who does his best (probably can’t help it) to come across as barely graduating the 8th grade when he speaks to the public…and the country elected him President (twice). So I can believe that this kind of marketing works. I just couldn’t bring myself to coming across in this manner, just to do a deal.
Slow down Travis… - Posted by IB (NJ)
Posted by IB (NJ) on February 22, 2007 at 08:11:22:
You and John speak as if I’m picking on newbies here. You ignore the fact that I patiently speak with newbies online and off as I answer their questions and offer advice and guidance.
This is a different situation.
This newbie effectively moved into ‘Clown’ status when he decided that he would not only move into the unchartered territory of foreclosures, but that he would do so recklessly and then hide his head under the covers hoping the deal simply rolls in after I asked him some tough questions that expose his shortcomings in knowledge.
To further prove to you what I’m talking about, this same CLOWN posts the same deal AGAIN on our group’s message board last night. Same specs, same price, but I guess he’s hoping for a different result this time. So after seeing this I privately emailed him the following:
{BEGINNING OF EMAIL}
Hi XXXXX. Wasn’t sure but I actually SAW this house not too long ago. Vivian XXXX and her daughter XXXX actually showed it to me. I’m glad you got the opportunity to make some money off this. The price
she wanted for the property just wasn’t realistic in my opinion.
However, you may want to check your numbers on this. I have regular access to the MLS. There are no two families of this size in this area selling for $349k. I actually came up with the ARV closer to $270k (I tend to be conservative with my estimates). Additionally, my rehab estimates came in at closer to $80k. There’s a huge cleanup of the place along with a lot of water damage. So a lot of framing needs
to be done.
If you need help on this one free of charge, let me know. There’s also an open 2nd mortgage with Broadway YYYYY that will need to be discharged (I do my own lien searches on properties before I make offers).
Ib
(908) XXX-YYYY
eeb88@yahoo.com
{END OF EMAIL}
His response?
{start of response}
Hi,
You are very correct and I have it all under control…Thanks for the hints.
{end of response}
Now either our clown newbie isn’t really a newbie at all and he’s ripping unsuspecting newbies off or…he’s simply a clown whose too scared and arrogant to admit that he’s in way over his head. Either way, my position’s strong on this one. I’m going to monitor the situation and check back with the seller as this approaches sheriff sale. Not because I’m interested in the deal but because I don’t want the woman to lose her house.
But it’s clowns like these that give newbies a bad name. They don’t reach out for help or even accept it when it’s offered thanks to their own arrogance and greed.
Ib
Re: The Most Wasted Form of Marketing!!! - Posted by Dan
Posted by Dan on February 22, 2007 at 24:57:40:
Great!
I hope you do now current comps.
Re: The Most Wasted Form of Marketing!!! - Posted by Josh
Posted by Josh on February 23, 2007 at 09:31:01:
Were you able to remove the tape or did you have to replace the door? 
Maybe a rock with a note taped to it would’ve been acceptable?
Re: The Most Wasted Form of Marketing!!! - Posted by Kristine-CA
Posted by Kristine-CA on February 21, 2007 at 21:56:02:
I believe we are being somewhat deceived by W’s bumbling ways. Sure,
it does look bad, but there is plenty going on behind the scenes that is
quite calculated and shows signs of intelligence. Mis-used and mis-
guided intelligence. But it’s there.
Now with Arnold, I’m not so sure. However, the man definitely
appealed to the masses with less than stellar grammatical skills. I’m
thinking his campaign people were probably pretty happy with his
noticeable and annoying ways. Kristine
I think he was talking about Clinton. - Posted by SteveA (FL)
Posted by SteveA (FL) on February 22, 2007 at 08:30:15: